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FourthMainland

Africa's content and culture hub

A storytelling and content hub, FourthMainland is the number one guide to
contemporary culture in Nigeria and in Africa.

Africa No Filter logo
CcHub logo
Gates Foundation logo
London School of Economics logo
National Endowment for Democracy logo
MacArthur Foundation logo
Open Society Initiative for West Africa logo
Nigeria Media Innovation Program logo
Ford Motor Company logo
NLNG logo
Access Bank logo
Nigerian Breweries logo
Pepsi logo
Africa Magic logo
Infinix logo
First Bank logo
Tecno logo
Coca Cola logo
GLO logo
Jameson logo
House on the Rock logo
MTN logo
The Initiative for Equal Rights logo
EbonyLife Studios logo
Accelerate TV logo
ACAMB logo
RED | For Africa logo
ID Africa logo
DStv logo
Accelerate TV logo
Digital Creator Africa Academy logo
LG logo
MyQura logo
Zedvance logo
EDATech logo
AWiM25 logo
Beeta Arts logo
Movie in the Park logo

Who we are

FourthMainland, a storytelling and content hub, is the number one guide to contemporary culture in Nigeria and in Africa - reaching millions of people every day.

It is sister-group to communication conglomerate, RED | For Africa.

Together, both media groups have worked with the most successful global brands across 23 African countries over 21 years of operations.

Chude Jideonwo speaking with women in a remote village The GEST Story — a FourthMainland and Joy Inc. gathering Camera crew filming a FourthMainland production
Chude Jideonwo during a documentary shoot Where is Chijioke? — a FourthMainland immersive film project YNaija — What the smartest young people read

What we do

We build audio, video, text, design and alternative content that explains / interprets the people, places, and events defining the news cycle and the age - across TV, radio, print and digital.

Brands

Our companies and brands

YNaija

YNaija is a digital-first media company committed to interpreting daily news and events through the lens of culture. It also runs YNaija Studios, for multi-media production services and YNaija Events.

Visit YNaija

Joy, Inc.

Joy, Inc. is a counterculture media and teaching company, committed to helping people, organisations and nations build happiness and resilience skills.

Visit Joy, Inc.

The Masterlist

The Masterlist is a pioneering media-tech tool delivering daily and bespoke culture data and intelligence to enable superior media/creator budgeting, buying and campaign execution, with in-development functionality for completing transactions end-to-end.

View The Masterlist

Chude Jideonwo Presents

Chude Jideonwo Presents is a media company committed to narrating the emotional lives of Nigerians and Africans, defined by the singular voice of iconic African leader, Chude Jideonwo.

View More

The FourthMainland Creator Fund

The FourthMainland Creator Fund accelerates Africa's creator economy by identifying, incubating, and investing in standout creators from and in Africa's creative ecosystem.

Visit FourthMainland Creator Fund

The FourthMainland Agency

The FourthMainland Agency leverages the extraordinary power, influence and track record of our content network to enable companies and organisations reach their audiences.

Visit FourthMainland Agency

The FourthMainland Academy

The FourthMainland Academy leverages the extraordinary power, influence and track record of our content network to train and develop superstar media, content and storytelling professionals and leaders.

Visit FourthMainland Academy
Worldwide

Clients and partners

These are some of our past/present clients and partners from across the world.

Contact Us

Get in Touch

FourthMainland
The $17billion African creator economy is the future of truly independent media on the continent

Chude Jideonwo
Founder, FourthMainland